With Teeology, Jennifer Lopez Is The Newest Celebrity In The E-Commerce Startup Space

Los Angeles-based entrepreneur Brian Lee is a whiz at teaming up with celebrities to put together smart e-commerce plays -- his hits include legal document site LegalZoom with famed lawyer Robert Shapiro, subscription women's shoe site ShoeDazzle with reality star Kim Kardashian, all-natural baby products site Honest Company with actress and mom Jessica Alba. But his newest endeavor, Teeology, may just boast his most A-list celebrity co-founder yet: Jennifer Lopez.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/oG74fA1YejM/

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